1. Match the words in box A with the words in box B to make collocations, then complete the sentences with the collocations in the correct form.

(Nối các từ ở khung A với các từ ở khung B để tạo thành các cụm từ, sau đó hoàn thành các câu có các cụm từ ở dạng đúng.)

A         commercial                 daily                double-check                      make               raise

B         awareness                    basis                the facts                               gain                 a statement

1. The company's website is updated on a __________ with the latest news and events.

2. She set up a campaign to _____________ of the disease amongst the general public.

3. The school have been passing on students' data for __________ selling lists of names to advertisers.

4.  It's vital that, as a journalist, you ____________ in a story before it's published.

5. This morning, the director of the hospital _____________ to the media about the crisis.

2. Complete the sentences with words from the unit. The first letter of each word is given.

(Hoàn thành câu với các từ trong đơn vị. Chữ cái đầu tiên của mỗi từ được đưa ra.)

1. You shouldn't take stories you read online at f__________ value, they're often fake news.

2. I just had a g___________ feeling that something wasn't right about what I'd been told.

3. The name of the witness has been changed to p_____________  her identity.

4. Legally, he hadn't actually c_____________ an offer but his actions were clearly dishonest.

5. It's really important to check the a___________ of any statistics you use in your article.

6. I don't believe the files were deleted by accident, they clearly did it d_____________.

3. Complete the sentences with the correct form of the verbs in brackets. Use mixed conditionals.

(Hoàn thành câu với dạng đúng của động từ trong ngoặc. Sử dụng câu điều kiện hỗn hợp.)

1. If Karen ______________ (check) her sources before submitting her article last week, she __________ (not be) in trouble with the editor today.

2. John ______________ (tell) us the truth about the school incident if he ___________ (be) an honest person.

3. If Jerry generally _______________  (take) his job seriously, his manager_________  (promote) him a long time ago.

4. If my grandparents _____________ (not/be) such generous people, they ________________ (not / help) me financially at university and I wouldn’t be a lawyer.

5. We ______________ (not / have to) take them to court now if they _________________ (pay_ the loan back on time.

4. Read the writing task and write a review.

(Đọc bài viết và viết bình luận.)

What is your favourite film genre? Comedy, action movie, romantic comedy or something else? Write a review for a film which is the best representation of your favourite genre and could encourage viewers to watch more films of that type.

(Thể loại phim yêu thích của bạn là gì? Phim hài, phim hành động, phim hài lãng mạn hay gì khác? Viết bài đánh giá cho một bộ phim thể hiện tốt nhất thể loại yêu thích của bạn và có thể khuyến khích người xem xem nhiều phim thuộc thể loại đó hơn.)

5. Read the article. Complete the sentences with up to three words from the article in the correct form.

(Đọc bài viết. Hoàn thành các câu với tối đa ba từ trong bài viết ở dạng đúng.)

THE POWER OF IMAGES

It's often said that a picture is worth a thousand words. There's something appealing about images that makes them a powerful tool for communication.

As you scroll through your social media feed or browse a news website, what is it that prompts you to read on? The chances are that it's the images that attract your attention. Online content that is accompanied by an image is more likely to prompt engagement, in the form of clicks, likes and shares, than straightforward text. This phenomenon is especially important to digital marketers. They will tell you that on average people only read around 20 percent of the text on a web page. When it comes to remembering information, it is said that we retain around 80 percent of what we see versus only 20 percent of what we read and just 10 percent of what we hear. Although these figures are criticised by experts as an oversimplification, visuals do play an important role in how we deal with content in an information-rich world. Producing eye-catching visuals to attach to digital content is vital for anyone who wants to get their message across to the maximum number of people.

It's not only in the commercial world that the power of the image is being recognised. Governments and NGOs such as the World Health Organisation are acknowledging the importance of social media in communicating public health messages. Research into social media engagement during one recent disease outbreak, for example, found that it was image-based platforms such as Instagram that were most effective in communicating vital health messages. Whilst there is some concem amongst healthcare professionals that what starts off as helpful messages can easily get distorted as they're shared and reshared, specialists say that social media has huge potential for promoting public health. Political journalists and campaigners have also long understood the power of an image. In a social media age, though, just posting a striking image that is sure to go viral has been labelled by some as slacktivism. That is the idea that people will like and share an image without re ut really thinking about the ideas behind it or eng or engaging with the political message. The challenge for activists, joumalists, marketers and governments is to develop a social media strategy that includes eye-catching visuals but is also more than skin deep.

1. When looking at information online, people are far more likely _____________  with content if it includes an image of some kind.

2. This fact is exploited by those working in ___________ to help make their messages stand out.

3. Apparently, we remember only a tiny percentage of information in the form of text or audio, but a much greater proportion of ideas presented in the form ______________.

4. Images are also increasingly being used by official bodies to communicate _________ to the widest

possible audience and by journalists and activists to promote political campaigns.

5. The use of eye-catching images that quickly go ______________ has been criticised as an example of 'slacktivism' because it is superficial and doesn't really engage people with the underlying message.